I’ve looked through a huge selection of band websites, from the professional sites created by high-tech designers to the free sites you will discover at MySpace or Facebook. Out of this research, I’ve learned a few simple techniques to designing a website that serves its purpose. You can find two purposes to every band website: first, to market your band; and second, to market your CDs or digital downloads. If your site does any less, you’re selling yourself short. So let’s get started with 12 hot tips on how one can turn your website right into a money maker.
1. KIS. Keep it simple. Websites shouldn’t be flashy. You can try to impress people with killer graphics and dazzling animation, but all you are doing is limiting the amount of fans who will visit your site. I can’t tell you just how many times I stopped trying to surf a website that opened up with some fancy FLASH or gave you a blank page with a pop-up. That’s popular with the Major Labels, but more surfers find it necessary to use pop-up stoppers because way too many people use pop-ups to deliver SPAM.
2. Use consistent navigation. It generally does not ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or the surface of the page and give it fast and simple access. Also realize that se’s need clear and easy paths if they’re going to navigate your site, and internet search engine traffic is something every website should try to gain.
3. Know your market. You can not be all things to all or any people, so focus on a distinct segment. If you play death metal music, cater each page compared to that style of music. Submit your website to those websites that link to that market. Exchange links with bands in your market.
4. Include your contact information. Just like with regular press kits, your site should be packed filled with contact information for your band, including a booking phone number, a mailing address, fax number when possible, and an email address. Nothing is more frustrating than having to search a website just to find the owner’s email. Post your contact info at the bottom of every page of your site, along with your email. Offer the substitute for send from the form AND a hot linked email address easily found on your pages.
5. Keep graphics to reasonable size. I have high-speed internet access, however the vast majority of the planet does not. Most of those who don’t, don’t want to wait two minutes for your graphics to load. Optimize your graphics so they are under 30k, and your visitors will undoubtedly be even happier with your band when they reach the music and information in an acceptable amount of time.
6. Add a newsletter. If you don’t have a newsletter, you’re selling yourself short. Many people don’t buy immediately. They wait before time is right. Encourage these potential customers to sign up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Send out your newsletter on a regular basis to get your visitors worked up about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People need a reason to come back to visit you, or they may forget about you. Include regular news updates on your own site, a journal, chat room, or discussion board. Create a sense of community so that your visitors will want to keep coming back again and again.
8. Get a domain name. I know you don’t desire to spend big money on a website, but a domain name is essential for any professional band, and you can purchase one as for less than $10 per year these days.
9. Use META Tags. It appears that increasing http://mp3paw.io numbers of people are forgetting to utilize META tags on their web pages. Despite the fact that search engines no more weigh them heavily in their algorithms, they are still used to find out how well your site will rank.
10. Make it an easy task to accept payment. Unless you take credit cards on your own website, you are losing sales! You may still find a lot of great ways to accept payment through credit cards. Paypal, for example, lets you setup a simple customizable store on your own website, and best of all they only have a very minuscule piece of the sale. Customers need not have a Paypal account to order.
11. Content, Content, Content. If you have gone to any marketing websites, you should have heard how important relevant content is for the website. This remains as important now as it as ever was. Good content on your own website will sell your music products. This might mean streaming or downloadable MP3s, articles about your style of music, reviews of bands playing your style of music, or great ad copy that may sell your products. Great content is why is a great website. If you have information or resources that are useful, you’ll develop repeat visitors. This can ultimately result in more sales.
12. Put in a Links page. Many websites need you to add a reciprocal link from your own website to become added to theirs. Be sure you set up a links page to trade links with other websites.